Who We Are

Extreme Swimming by Nicco - Niccolò Beni

niccolo'beni

Niccolò began breathing in chlorine from a swimming pool at the age of 6. with Rari Nantes Florentia. Then, for logistical reasons and a move, his parents contacted the San Marcellino swimming pool and Fiorentina Nuoto to see if their son could join them for swimming. The beginning wasn't easy; in fact, most of the time, Niccolò wouldn't finish practice because his coach would kick him out and tell him, "Go play football, swimming isn't for you."

Childhood memories. Then the chlorine took over him more and more until in January 2003 he received his first call-up to the Azzurri. The legendary "Viareggio Carnival" with the then youth team coach Prof. Coconi. The rest is... the fruit of much effort, sacrifice, and renunciation. At the peak the dream of all athletes came true... the five rings... the Olympics... Beijing 2008 ... along the way, many other exciting and rewarding events (2 Latin Cups, 1 Euro Junior, Mare Nostrum Monte Carlo, US OPEN Seattle, 4 European Short Course Championships, European Long Course Finalist, Military World Championships, Universiade). Holder of the Italian record in the 200m butterfly in both long and short course (in short course for 9 years!!)

niccolo'beni
Niccolo Beni and Michael Phelps

Amidst all this excitement, in 2008 a commercial opportunity arose related to swimming, which Niccolò dove into with passion and enthusiasm, confident that he could share his experiences and help those who, like him, love chlorine and can't do without it. In 2010, he wanted to further broaden his horizons of knowledge and experience by opening up on the web, to Offering the best of the best to the entire swimming world. In September 2018, the event celebrated its 10th anniversary, with 25 athletes attending, including Olympic, World, and European Championship medalists.